The Ethics of Life

Claire Couchman sewing at a machine in her London studio using reclaimed fabrics.

Understanding ethical fashion meaning starts with something simple: how we treat people, the planet, and the animals we share it with.


People

Everyone — no matter their background or job — has the right to:

  • Safe working conditions
  • A fair wage
  • Clean water and sanitation
  • Access to education
  • A roof over their head
  • Clothes on their back

These might sound like basic needs, but many people still don’t have access to them — particularly women and children in garment-producing countries. Education is often reserved for boys, while girls are sent to work from a young age.

Ethical fashion starts by acknowledging these global inequalities. When we choose where and how to buy (or not buy), we cast a vote for the kind of world we want.

A female garment worker quoted about the need for dignity and respect, from the OpenDiaries campaign.
@mfo_workerdiaries

“Garment workers are human beings too.” – Quote via #OpenDiaries by Garment Worker Diaries


Planet

The earth can regenerate — but only if we give it space to do so. Ethical practice means taking what we need, and not more. If trees are cut down, new ones should be planted in the right places, and with care for biodiversity and carbon balance.

In our studio, that means composting, using reclaimed cloth, repurposing offcuts, and growing what we can. These are small choices, but they add up over time.

A woman harvesting cotton in an organic farm field, representing sustainable material sourcing.

Photo via Global Organic Textile Standard. Organic cotton supports biodiversity, soil health, and farmer welfare.


Animals

Animals can’t speak for themselves — so it’s our role to treat them with care and respect. That includes everything from the fabrics we choose to the pets we bring into our lives.

Only get an animal if you can afford to feed, house, and care for it properly — not as an accessory, but as a living being.

And that’s at the heart of ethical fashion meaning — not just how a garment is made, but how long it’s made to last.

Hands resting gently on floral fabric — symbolising care and responsibility in material choice.

What You Can Do

  • Shop consciously: Look into how a company treats its workers, sources its materials, and what causes it supports
  • Treat people with respect — in the high street and beyond
  • Use what you already have: start composting, grow something, repair your clothes— or learn how with our learn how with one of our visible mending or hand sewing classes.
  • Buy less, care more

Whatever you do, it helps.

Close-up of hand stitching a repair — extending the life of a garment.

Our Cloth

We use:

We also align with certifications like @globalorganictextilestandard, which helps ensure fair conditions at the fibre level.


Garment Workers’ Voices

The #OpenDiaries project remains a vital resource for anyone wanting to better understand the human cost of fast fashion. Launched during the pandemic, it shared real quotes and photos from workers in Bangladesh and beyond — inviting us all to ask deeper questions.


A circular diagram titled ‘The Life of a Garment’ showing a sustainable clothing lifecycle, surrounded by tailoring values and the environmental impacts it helps prevent.

The Life of a Garment

When we respect the full life of a garment — from the materials we choose to how long we care for them — we honour the people, animals, and planet behind it.

This circular journey is part of how we work at Couchman:bespoke.
Want to explore it further?
Read: Going Circular – How Tailoring Supports a Slower Fashion Future

Read more